Working as a Communications and public relations professional for more than eight years, Karalee is passionate about effective and transparent communication and the future of the PR industry. Advocating the use of social media and online engagement as part of the communications mix, Karalee has developed successful communications models for the corporate and government sectors and most recently a not-for-profit organisation.
Starting out in public relations consulting, Karalee transitioned to in-house public relations and marcomms roles, commencing with a Victorian Government agency. With an emphasis on strategic thinking and continuous measurement and evaluation, Karalee has advised many industries on best-practice communications, from media relations to crisis management and community consultation to online engagement.
Presenting at conferences and attending regular networking and professional development events, Karalee has a keen interest in the evolution of communications and the emerging relationship with social media.